Australia's only 100% non toxic, plastic free, refillable mineral and plant oil mascara that volumises lashes, defines eyes and shapes brows in one compact, perfect for sensitive eyes.








































Key Ingredients
Ethically sourced, naturally powerful ingredients that deliver real results while caring for your skin and our planet.
Vegetable Glycerin
Our palm-free Glycerin is a natural humectant that acts like a moisture magnet. It draws water from the air and deeper skin layers to the surface, boosting hydration to keep your skin feeling soft and supple.
Candelilla Wax
Candelilla Wax is a plant-based wax sourced from a shrub native to Mexico and Texas. In formulations, it acts as an effective binding agent that helps fuse ingredients together. For skin, it helps lock in moisture and can reduce the appearance of stretch marks and visible signs of aging.
Pure Non-Nano Mineral Pigments
Pure non-nano mineral pigments deliver rich, natural color while keeping your skin safe. These minerals sit on the surface instead of being absorbed, offering vibrant coverage with a gentle, non-toxic finish.
FAQs
1. Is the Mud Cake Mascara waterproof?
No. Waterproof mascaras use synthetic chemicals like silicones, petroleum-derived ingredients, and PFAS “forever chemicals” to coat lashes. These can irritate lashes, require harsh removers and persist in the body and environment. We avoid them, choosing a more natural, mindful approach to beauty.
2. Does it smudge?
No, when applied correctly and allowed to dry completely, it won’t smudge. Avoid rubbing your eyes, and for hooded eyes, a light dusting of setting powder helps it stay put all day.
3. What shade should i choose?
For the 3-in-1 Mud Cake Mascara (brows, liner & lashes):
Midnight Black – dark or very dark brows
Espresso Brown – light brown to medium brown brows
Ash Grey – grey hair and brows
Ocean Blue – suitable for all eye colors
Tip: For striking, well-defined brows, choose a shade a few tones darker than your natural color.
4. Is it suitable for sensitive eyes?
Yes! The brush is cleaned and dried after each use, so it stays hygienic and gentle on eyes. Plus, our natural, fragrance-free formula avoids harsh chemicals, making it ideal for sensitive eyes.
5. What is the shelf life - how long will it last?
Once opened use within 6 months. Replace cake every 6 months or sooner. Be sure to store in a cool dry place and keep your palette clean.
6. What is the difference between the Mud Cake Mascara and Brow Balm for use on brows?
The Mud Cake Mascara is a paste that gives a bold, striking look with very strong hold—perfect for well-defined brows that last all day. The Brow Balm is a tinted wax that’s buildable from subtle to bold, offers medium hold, and works for brows ranging from very light to dark brown, making it ideal for a softer, more versatile look.
7. How do i keep my palette clean?
The best way to keep it clean is to wipe down regularly using a cloth and some oil such as olive or jojoba. Do not use water on the wooden palette.















