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The biggest beauty shift of 2026 is not about wearing no makeup. It is about wearing makeup that feels good on real skin, fits into a simpler routine, and does...

The latest makeup mood is not about owning more. “Colour with care” blends expressive, glowing makeup with skin-aware formulas, refillable packaging and a slower, more circular way to buy beauty

Beauty is moving beyond “covering up” and toward formulas that feel comfortable, breathable and kind to the skin barrier. Here’s why barrier-friendly makeup is becoming one of 2026’s most useful...

Beauty is entering its refill era. As shoppers become more ingredient-aware, waste-aware and performance-focused, refillable makeup offers a practical way to simplify routines, reduce plastic and choose products that feel...

Skinimalism is no longer just about using fewer products. In 2026, it’s about choosing smarter formulas, protecting the skin barrier, and reducing waste at the same time.

Forests are vital. They clean our air, store carbon, and shelter endangered wildlife from koalas to orangutans. Yet deforestation continues to threaten these ecosystems. That’s why Scoop Whole Beauty is...

Discover how Scoop Whole Beauty is helping protect our oceans this Biodiversity Month with plastic free packaging, and a clever refill system. Find out why small, sustainable swaps can make...

What is Biodiversity Month? September marks Biodiversity Month, an annual occasion to celebrate the rich variety of life on Earth. From genes and species to ecosystems, it raises awareness of...

We see the word everywhere — on beauty products, clothing tags, cleaning supplies, even toilet paper. Eco-friendly has become the golden standard for products that claim to be good for...

“Partnering with DeepChange is a game changer for Scoop Whole Beauty because it amplifies our mission to transform the beauty industry from the inside out. Together, we’re combining clean, refillable...

Most beauty routines come wrapped in plastic, waste, and compromise. But at Scoop Whole Beauty, we believe in something better—luxury that lasts, beauty that nurtures, and choices that reflect care...

A Journey Towards Conscious Beauty Transitioning to a more sustainable beauty routine doesn’t mean sacrificing quality or performance. In fact, it can be an opportunity to simplify, refine, and become...

To make way for palm oil plantations, vast areas of rainforest are cleared, leading to deforestation on a massive scale. This deforestation is responsible for the destruction of critical habitats,...

At Scoop Whole Beauty, we believe in the power of clean and sustainable beauty as we have seen it for ourselves. We know that many people wonder whether zero-waste natural...

Our 3-in-1 Mud Cake Mascara Compact is a one-of-a-kind product that not only offers bold lashes, but filled and styled brows and lined eyes all while being gentle on you...

In the ever-evolving world of beauty, a significant shift is underway. Consumers are increasingly turning to natural beauty products, driven by a desire to avoid harsh chemicals and embrace cleaner,...

The cosmetic industry has a long history of relying on single-use plastic packaging. It's convenient, lightweight, and easy to manufacture, but it comes at a significant cost to the environment. According...

In the world of conscious consumerism and sustainable living, the story of our brand, Scoop Whole Beauty, recently being featured in an online article titled "How Scoop Wholefoods is Scaling Plastic-Free Supermarkets...

When we first began discussing the idea of launching natural cosmetics at Scoop Wholefoods, and before the name Scoop Whole Beauty was even decided upon, we knew that cake mascara...

During the winter season, when the cold weather and dry indoor heating can take a toll on our skin, Scoop Whole Beauty offers a range of products to keep our...

If it claims to be natural then it’s 100% natural, right? This is unfortunately far from the truth, with much deception within the beauty industry. So, firstly, let's talk about greenwashing....