The Ugly Truth: Unpacking the Plastic Waste Epidemic in the Beauty Industry

The Ugly Truth: Unpacking the Plastic Waste Epidemic in the Beauty Industry

Daisy Kirk
The cosmetic industry has a long history of relying on single-use plastic packaging. It's convenient, lightweight, and easy to manufacture, but it comes at a significant cost to the environment. According to the Ellen MacArthur Foundation, 120 billion units of packaging are produced every year by the beauty industry, most of which is not recyclable.
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Why We Chose to Develop a Cake Mascara

Why We Chose to Develop a Cake Mascara

Daisy Kirk

When we first began discussing the idea of launching natural cosmetics at Scoop Wholefoods, and before the name Scoop Whole Beauty was even decided upon, we knew that cake mascara was going to be the...

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Scoop Whole Beauty's Winter Skincare Guide

Scoop Whole Beauty's Winter Skincare Guide

Daisy Kirk
During the winter season, when the cold weather and dry indoor heating can take a toll on our skin, Scoop Whole Beauty offers a range of products to keep our skin nourished, protected, and glowing. First and foremost, the ultimate combatant for skin dryness for all skin types is the Hyaluronic Acid Serum from Scoop Whole Beauty, a winter skin saviour...
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