Australia's 1st Circular Makeup Brand
Meet the founder behind Scoop Whole Beauty
After years of meticulous development, Scoop Whole Beauty was born — a groundbreaking solution for truly sustainable makeup and skincare, built from our family business, Scoop Wholefoods, and brought to life for yours.
“Natural, toxin-free beauty can be accessible, affordable, and waste-free — without sacrificing luxury.”
OUR STORY
A groundbreaking sustainable beauty solution
After years in the making, Scoop Whole Beauty grew from one of Australia's most loved family businesses — Scoop Wholefoods. Rooted in a commitment to wholesome living, we set out to solve something the beauty industry had long ignored: waste.
We worked with Australia's finest natural cosmetic specialists to build the first 100% closed loop refilling system. Every product is vegan, cruelty free, and palm oil free. Every package is designed to be refilled, not replaced. Because beautiful, toxin free beauty should be something everyone can afford and feel good about.
What we stand for
Our five commitments
100% vegan, plant and earth-based. No toxic chemicals, no additives, no compromises — ever.
Endlessly refillable, plastic-free, and thoughtfully designed to eliminate beauty waste at every step.
Makeup that does double duty — skincare-inspired formulations that nourish while they beautify.
Every $100 spent removes 1kg of ocean plastic though our partners at Deep Change. We believe beauty should actively give back to the planet.
Ethical minerals and no palm oil on any formulas
Our Journey
From wholefood roots to beauty revolution
The family business begins in Australia, pioneering bulk wholefood retail and earning a reputation for quality, sustainability, and community trust.
After years of customer requests and internal R&D, the family begins partnering with Australia's top natural cosmetic specialists to bring a new kind of beauty brand to life.
Australia's first closed-loop makeup brand goes live — with a full range of clean, refillable cosmetics and skincare, available online and in-store at Scoop Wholefoods locations.
Recognised by Clean & Conscious Awards and SHECOM Awards for outstanding commitment to sustainable beauty, clean ingredients, and circular packaging innovation.
Shipping to Australia, New Zealand, the US, Canada, and beyond — with a community of conscious beauty lovers choosing clean, refillable beauty every day.
Recognition
Multi-award winning
"We're thrilled to invite you to be part of this journey toward a more sustainable future. Your support fuels our mission — and for this, we extend our heartfelt gratitude. From our family to yours, welcome to the evolution of beauty."
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