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We are more than just a brand; we're a movement, fearlessly challenging industry norms with the mission to demonstrate that you can have it all. Beauty can be sustainable yet luxurious, nourishing & effective, kind to your skin & kind to our planet.
Our range of natural mineral makeup and skincare has been lovingly created through a dynamic partnership between Australia's leading bulk whole foods store Scoop Wholefoods and the country's most prestigious and multi award-winning natural cosmetic specialists.
Made right here on the NSW coast, we offer 100% vegan, ethically sourced, pure & non-toxic products housed in innovative, sustainable and reusable packaging.
' Innovation is the pulse of our brand, continually driving us to challenge industry norms and redefine beauty. We're not just developing products, we're building a movement that embodies a new era of clean, sustainable beauty. '
Pure, Aussie Made, Refillable Eco-Beauty.
Zero-Waste Natural Makeup & Skincare
Refill Online or In-Store at Scoop Wholefoods
Multipurpose affordable Luxury
Made Here in Australia
Get the Look
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![Scoop Whole Beauty model wears natural lipstick in sustainable bamboo tube- cherry]()
Naomi - Day to Night in 2 Minutes
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Nicolette - Effortless Sun Soaked Glow
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Emily - Elegant Winter Warmth
The Ugly Truth: Unpacking the Plastic Waste Epidemic in the Beauty Industry
The cosmetic industry has a long history of relying on single-use plastic packaging. It's convenient, lightweight, and easy to manufacture, but it comes at a significant cost to the environment. According to the Ellen MacArthur Foundation,...
