We are more than just a brand; we're a movement, fearlessly challenging industry norms with the mission to demonstrate that you can have it all. Beauty can be sustainable yet luxurious, nourishing & effective, kind to your skin & kind to our planet. 

Our range of natural mineral makeup and skincare has been lovingly created through a dynamic partnership between Australia's leading bulk whole foods store Scoop Wholefoods and the country's most prestigious and multi award-winning natural cosmetic specialists. 

Made right here on the NSW coast, we offer 100% vegan, ethically sourced, pure & non-toxic products housed in innovative, sustainable and reusable packaging. 

Immerse yourself in a range that elevates your natural beauty while honouring the world we share.


  • ★★★★★
    Custom Palette Win! This is such a great idea - I love the blush & eyeshadows I got. Everything has brilliant pigment and looks so beautiful on!
  • ★★★★★
    Excellent product showing excellent results. What I love about this foundation aside from the high quality non toxic ingredients is the finish it leaves on my face for the entire day.
  • ★★★★★
    I recently purchased this mud cake mascara and was new to the concept. It took me a few goes to really figure out how best to use it. I am so pleased that I stuck with it. The product itself works incredibly for a natural mascara, better than any others that I’ve tried!! The packaging and refilling option is a fantastic bonus.
  • Sarah-May
  • Oscar
  • Olivia T

' Innovation is the pulse of our brand, continually driving us to challenge industry norms and redefine beauty. We're not just developing products, we're building a movement that embodies a new era of clean, sustainable beauty. '

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The Ugly Truth: Unpacking the Plastic Waste Epidemic in the Beauty Industry

The cosmetic industry has a long history of relying on single-use plastic packaging. It's convenient, lightweight, and easy to manufacture, but it comes at a significant cost to the environment. According to the Ellen MacArthur Foundation,...

Embracing the Spotlight: Scoop Whole Beauty Featured by Inside Retail

In the world of conscious consumerism and sustainable living, the story of our brand, Scoop Whole Beauty, recently being featured in...

Why We Chose to Develop a Cake Mascara

When we first began discussing the idea of launching natural cosmetics at Scoop Wholefoods, and before the name Scoop Whole...

Scoop Whole Beauty's Winter Skincare Guide

During the winter season, when the cold weather and dry indoor heating can take a toll on our skin, Scoop...