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We are more than just a brand; we're a movement, fearlessly challenging industry norms with the mission to demonstrate that you can have it all. Beauty can be sustainable yet luxurious, nourishing & effective, kind to your skin & kind to our planet. 

Our range of natural mineral makeup and skincare has been lovingly created through a dynamic partnership between Australia's leading bulk whole foods store Scoop Wholefoods and the country's most prestigious and multi award-winning natural cosmetic specialists. 

Made right here on the NSW coast, we offer 100% vegan, ethically sourced, pure & non-toxic products housed in innovative, sustainable and reusable packaging. 

' Innovation is the pulse of our brand, continually driving us to challenge industry norms and redefine beauty. We're not just developing products, we're building a movement that embodies a new era of clean, sustainable beauty. '

Pure, Aussie Made, Refillable Eco-Beauty.

  • Zero-Waste Natural Makeup & Skincare
  • Refill Online or In-Store at Scoop Wholefoods
  • Multipurpose affordable Luxury
  • Made Here in Australia

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The Ugly Truth: Unpacking the Plastic Waste Epidemic in the Beauty Industry

The cosmetic industry has a long history of relying on single-use plastic packaging. It's convenient, lightweight, and easy to manufacture, but it comes at a significant cost to the environment. According to the Ellen MacArthur Foundation,...

Embracing the Spotlight: Scoop Whole Beauty Featured by Inside Retail

In the world of conscious consumerism and sustainable living, the story of our brand, Scoop Whole Beauty, recently being featured in...

Why We Chose to Develop a Cake Mascara

When we first began discussing the idea of launching natural cosmetics at Scoop Wholefoods, and before the name Scoop Whole...

Scoop Whole Beauty's Winter Skincare Guide

During the winter season, when the cold weather and dry indoor heating can take a toll on our skin, Scoop...