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We are more than just a brand; we're a movement, fearlessly challenging industry norms with the mission to demonstrate that you can have it all. Beauty can be sustainable yet luxurious, nourishing & effective, kind to your skin & kind to our planet. 

Our range of natural mineral makeup and skincare has been lovingly created through a dynamic partnership between Australia's leading bulk whole foods store Scoop Wholefoods and the country's most prestigious and multi award-winning natural cosmetic specialists. 

Made right here on the NSW coast, we offer 100% vegan, ethically sourced, pure & non-toxic products housed in innovative, sustainable and reusable packaging. 

' Innovation is the pulse of our brand, continually driving us to challenge industry norms and redefine beauty. We're not just developing products, we're building a movement that embodies a new era of clean, sustainable beauty. '

Pure, Aussie Made, Refillable Eco-Beauty.

  • Zero-Waste Natural Makeup & Skincare
  • Refill Online or In-Store at Scoop Wholefoods
  • Multipurpose affordable Luxury
  • Made Here in Australia

Get the Look

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Our 3-in-1 Mud Cake Mascara Compact is a one-of-a-kind product that not only offers bold lashes, but filled and styled...

Are Natural Beauty Products Better for You?

In the ever-evolving world of beauty, a significant shift is underway. Consumers are increasingly turning to natural beauty products, driven...

The Ugly Truth: Unpacking the Plastic Waste Epidemic in the Beauty Industry

The cosmetic industry has a long history of relying on single-use plastic packaging. It's convenient, lightweight, and easy to manufacture, but...