At Scoop Whole Beauty, we’ve always believed that every choice can spark real change—for our health, our communities, and the planet. Yet, we understand how overwhelming it can feel to confront global issues like ocean plastic pollution. It’s easy to feel helpless when the scale of plastic entering our oceans is staggering: an estimated 8 million tonnes of plastic waste flow into the ocean every year—that’s roughly equivalent to dumping a garbage truck full of plastic into the sea every minute.
But here’s the truth: you’re not powerless. There are organisations dedicated to fighting this crisis, and now you can be part of the solution every time you shop. This Plastic Free July, we’re thrilled to partner with DeepChange, an innovative app that turns everyday purchases into ocean-saving action.
DeepChange lets you register your bank card and automatically track your spending at sustainable brand partners. Every time you shop, a portion of ocean-bound plastic is removed from the world’s most affected coastlines and waterways. You’ll be able to see your personal impact in real time, making conscious shopping feel truly rewarding.
As Sir David Attenborough reminds us:
"The ocean is the blue heart of our planet. It’s a vital source of life, regulating our climate, producing oxygen, and supporting the livelihoods of millions. Protecting it means protecting life itself."
“Partnering with DeepChange is a game changer for Scoop Whole Beauty because it amplifies our mission to transform the beauty industry from the inside out. Together, we’re combining clean, refillable skincare with powerful systems change, empowering consumers to not just choose better products, but to be part of a bigger movement for environmental and social regeneration.”
– Daisy Clasper, Founder
Our core values guide everything we do: 100% plastic-free formulations, refillable systems, vegan and cruelty-free ingredients, all housed in FSC-certified bamboo and glass. With DeepChange, those values become even more impactful. As Daisy puts it, “This partnership with DeepChange turns our values into action—helping us cut waste and deliver real impact beyond the beauty aisle.”
DeepChange’s co-founder Joe shares our excitement:
“Scoop Whole Beauty is doing more than redefining beauty—they’re reimagining the role brands can play in building a better world. We’re proud to partner with a company that leads with values and backs them up with action.”
Every refill, every purchase you make with Scoop Whole Beauty now further contributes to a cleaner ocean and a healthier planet. Your beauty routine becomes part of something bigger, one that protects marine life, restores our precious coastlines, and ensures a thriving future for all life on Earth.
Turn your beauty purchases into ocean rescue missions and join us in making waves for good?
